LAI SEE
DAVID EVANS

Royal approval: First it was open neck polo shirts and chinos, next came Silicon Valley haircuts and tans, now the Internet is revolutionising the corporate title.

Web-site developer, Web Guru Asia, has ditched the stuffy old monikers and come up with flash new company titles for the high-tech age. Partner Napoleon Biggs is not a character from Hitchhiker's Guide to the Galaxy, but is in fact one of three "Chief Gurus".

According to the business cards of other staff members, there is a Techno-Guru, Creative-Guru, Resource-Guru and...a Finance-Queen.

"We are a multi-cultural, non-sexist organisation and we're not against hiring queens," said Mr. Biggs.